Reduce DSO with personalized, multi-channel dunning scenarios
Move from a generic relaunch to a controlled strategy
DSO (Days Sales Outstanding) is one of the most critical customer indicators. Each day’s delay represents thousands of euros lost. Most companies suffer from this. With Aston AI, you can finally actively manage it.
Understanding DSO: what it says about your customer management
DSO measures the average time between invoice issue and actual collection.
- High DSO = cash flow problem
- Uncontrolled DSO = investment cuts, internal tensions
Objective: speed up cash-in without damaging customer relations
The key: scenarios tailored to each customer profile
With Aston AI, you can design recovery scenarios:
- Multi-channel: email, SMS, call, mail, customer portal, ERE
- Multi-level: preventive reminder, reminder, escalation, formal notice
- Modulated according to: scoring, amounts, delays, history
Each scenario can be edited from the interface, with no technical requirements.
Find out more about Aston AI
Founded in 2011, ASTON AI, voted Fintech of the Year 2015, has revolutionized the receivables management market in ten years by offering a high-performance, simple, comprehensive and innovative platform. ASTON AI platforms benefit from 10 years of continuous technological development and an in-house R&D department dedicated to digital services.
Examples of effective scenarios
Strategic customer" scenario
- D-3: Preventive email with portal link
- D+2: Information call
- D+7: Follow-up via sales representative (mobile notification)
Customer at risk" scenario
- Deadline: SMS + automated email
- D+5: ERE with AR
- D+10: Formal notice by paper mail
Invoices < €500" scenario
- Deadline: Email with payment link
- D+7: SMS reminder
- D+15: Automated customer blocking (optional)
How Aston AI helps reduce DSO in practice
- 80% automation of reminders
- Customer Scoring in real time to adapt pressure
- Promise tracking and centralized schedules
- Key indicators DSO actual, forecast, average delay
Aston AI customers: up to -35% DSO in 6 months
Visualize and manage your actions
- Complete timeline of customer actions
- Prioritization by portfolio or risk
- ERP / CRM / accounting tools integration
- Automated reports for management committees
No more manual mass reminders
With Aston AI, the manager no longer sends 100 customers the same e-mail. It supervises targeted scenarios, plans exceptions, and acts with high added value.
The right message, at the right time, to the right customer.
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