AVA: Artificial intelligence integrated into customer collections
Useful, practical AI already in production in Aston AI Cash Collection
Artificial intelligence is omnipresent in today’s discourse. In collections, however, it is only of value if it analyzes real data, recommends concrete actions and is truly integrated into business processes.
This is precisely the approach of AVA, the artificial intelligence natively integrated into Aston AI Cash Collection.
AVA is not a marketing argument. It’s an intelligent operational assistant, designed to help finance, credit management and collection teams make better decisions and accelerate collections.
AVA, Aston AI's business artificial intelligence
AVA is an artificial intelligence dedicated exclusively to customer collection and cash collection. It is directly connected to the Aston AI platform data: outstandings, overdue items, dunning scenarios, activated options, action histories.
Unlike generic AIs, AVA :
- doesn’t just display indicators,
- doesn’t produce out-of-context answers,
- does not replace the human element.
AVA analyzes, recommends and guides users, based on business rules, concrete cases and real data.
AVA level 1 - An intelligent assistant on the platform
The first level of AVA is an intelligent assistant embedded directly in Aston AI Cash Collection.
Accessible at any time from the interface, AVA enables users to :
- understand how the platform works,
- create and configure dunning scenarios,
- use templates, groups, options and functions,
- access a clear business glossary,
- find information or actions quickly.
AVA relies on a structured document base built up by the Aston AI teams:
- functional tutorials,
- training materials,
- module documentation,
- complete mapping of the platform,
- description of available options.
AVA level 1 is included as standard, at no extra cost. It effectively replaces a first level of support, making users autonomous and operational.
AVA level 2 - Customer analysis and recommendations by customer
AVA level 2 is the differentiating core ofAston AI Cash Collection. It enables teams to trigger an intelligent analysis of a customer’s account, directly from a customer file, and obtain actionable recommendations.
How it works
From the customer file, the user launches the “Analysis and recommendations” command.
- AVA automatically analyzes :
- Customer account KPIs (total outstanding, overdue, average overdue, scoring, etc.),
- dunning status (active or stopped scenarios, steps in progress),
- actions already undertaken,
- options activated or not in the platform.
Based on this analysis, AVA generates recommendations tailored to the account’s actual situation.
Concrete, immediately actionable recommendations
AVA level 2 does not provide generic advice.
It offers specific, contextualized actions, such as :
- reactivate or adjust an automatic scenario,
- declare a dispute over a blocking part,
- set up a preventive relaunch,
- set or adjust a credit limit,
- activate effective options (materialized mail, customerportal, etc.).
AVA clearly distinguishes :
- recommendations for using the platform,
- internal business recommendations ,
- external recommendations (organizing a customer meeting, adapting the tone of communication, good interpersonal practices).
The aim is not to decide for the user, but to help him decide better and faster.
AVA level 3 - Towards a collective intelligence of collection
AVA is evolving towards a third level, currently under development. This approach aims to analyze, in a strictly anonymized way, global data volumes from platforms in production in order to :
- identify what really works in recovery strategies,
- understand which actions have the greatest impact on payment times,
- formulate cross-functional recommendations based on proven practices.
AVA level 3 is not based on theoretical promises, but on the analysis of real feedback from multiple organizations.
Data security, confidentiality and anonymization
AVA’s design is based on strict principles:
- no personal customer data is transmitted,
- analyses are based on anonymized data,
- artificial intelligence is supervised, controlled and secured,
- AVA is integrated into the Aston AI architecture, without unnecessary exposure.
AI is never an uncontrolled black box: it serves the business, within a controlled framework
.
Concrete benefits for SMEs and ETIs
By integrating AVA into Aston AI Cash Collection, companies benefit from :
- better prioritization of recovery actions,
- significant time savings for finance teams,
- reducing DSO through better-targeted decisions,
- improving user skills,
- finer control of customer workstations, without additional complexity.
AVA transforms collection data into concrete action levers.
Useful artificial intelligence, not marketing-speak
AVA illustrates a simple conviction: artificial intelligence is only of interest if it produces concrete and
measurable actions.
This is why Aston AI Cash Collection is today recognized as one of the rare collection software packages to integrate truly operational AI, already in use by French SMEs and ETIs, far from the hype.
See AVA in action
Would you like to see how AVA analyzes a customer account and makes concrete recommendations
?
- Request a demonstration of Aston AI Cash Collection
- Talk to a collections and cash expert
A complete platform for collections and Credit Management
Aston AI Cash Collection is a SaaS Order-to-Cash platform that brings together all the modules needed to optimize receivables management: debt collection, dispute management, credit management and DSO improvement.
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