Intelligent customer scoring: make your collection actions more reliable
Target the right customers, at the right time, with the right approach
In collections, not all reminders are created equal. A strategic customer who is slightly behind schedule should not be treated as a chronic risk.
That’s why Aston AI has developed an intelligent customer scoring algorithm that’s both easy to understand and highly effective. It enables you to modulate your dunning scenarios according to the real risk of each customer.
What is customer scoring?
Customer scoring is a rating assigned to each customer, from 0 to 20 in Aston AI, reflecting :
- Payment behavior (average delay, number of reminders, etc.)
- Its history of disputes or deadlines
- Its seniority in your database
- Geographical area or sector (if relevant)
- Data from your ERP or CRM system
This score is recalculated in real time, for each new collection or delay.
Why use scoring in collections?
Find out more about Aston AI
Founded in 2011, ASTON AI, voted Fintech of the Year 2015, has revolutionized the receivables management market in ten years by offering a high-performance, simple, comprehensive and innovative platform. ASTON AI platforms benefit from 10 years of continuous technological development and an in-house R&D department dedicated to digital services.
Aston AI scoring in practice
Each customer is rated out of 20, according to weightings that can be adapted by your company.
Example of an interpretation grid :
- 17 à 20 Very reliable customer
- 13 à 16 : reliable customer
- 8 à 12 : customer to watch
- 4 à 7 At-risk customer
- 0 à 3 critical customer
The score is displayed in each customer file, visible on the web interface and in the sales reps’ mobile application.
Score-based boosting
🔹 Reliable customer ? Send a preventive reminder by email, cordial tone.
🔹 Customer at risk ? Written reminder + telephone call + reinforced follow-up.
🔹 Critical customer ? Immediate escalation + formal notice or blocking if necessary.
Each scenario can be customized according to your credit policy.
Connected to your tools, constantly enriched
Scoring can be : – Enriched with third-party data(Ellisphere, Histoire de Paiement, etc.) – Integrated with your ERP (e.g. SAP, Sage, Divalto, Navision)
It is updated each time the API is imported or synchronized.
Examples of concrete impact
Case #1: B2B industrial group
Implementation of Aston AI scoring for 8 group companies. Dunning scenarios created according to 3 scoring levels -22% average delay in 3 months.
Case #2: ETI in the IT sector
Merge ERP and CRM data in Aston AI Sales and collections see the same customer score +18% collection rate on D+30.
Accessible, understandable, customizable
Aston AI scoring is designed for managers, financiers and operational staff. It is :
- Transparent each criterion is visible, weighted and modifiable
- Viewable in dashboards
- Available on mobile for sales reps and CSMs.
Competitive edge Aston AI
Unlike most solutions on the market: – Our scoring automatically modifies dunning scenarios – It’s available for all profiles, not just the back-office – It’s adapted to your risk policy, with no additional set-up costs.
