Aston AI, collection software, improves the productivity of finance teams without recruiting new staff.
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The economic context of 2025 will put increased pressure on finance and credit managers to manage cash. In an environment marked by the quest for efficiency and cost control, the equation “more collections, fewer resources” becomes central. But how do you reconcile improved collections with stable payroll?
Fortunately, there are practical ways to optimize your cash flow, even without recruiting. Thanks to tools such as the Aston Cash Collectiondeveloped by French company Aston AIyou can save time, improve your DSO and strengthen your customer relations.
Here are 5 essential levers to activate to transform your credit management:
Automate repetitive reminders
In most companies, around 80% of the dunning notices are repetitive and have little added value. For example, does an experienced manager still spend time manually sending out a reminder for a €500 invoice? This is neither optimal nor motivating.
With Aston Cash Collection, you can create ultra-efficient automatic relaunch scenarios:
- Pre-emptive e-mail sent 3 days before expiry date
- SMS + payment link D+2
- Scheduled call if no payment by D+10
The manager is now only mobilized for complex cases or disputes. You drastically reduce operational time, while maintaining proactive reminders.
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Adopt customer scoring to prioritize your efforts
Your customer portfolio is heterogeneous. Some customers pay on time, others systematically defer their payments. How can you adapt your dunning strategy?
The answer can be summed up in one word: scoring.
Aston Cash Collection integrates an automated automated scoring that assigns a score to each customer, based on :
- Historical payment behaviour
- The amount outstanding
- The volume and frequency of disputes
- Its age
Customers are then classified into 3 categories:
- Green : reliable customers, sufficient preventive reminders
- Oranges : customers to keep an eye on
- Red high-risk customers → intensive reminder or formal notice
By adapting your scenarios to each profile, you can speed up collections while optimizing your resources.
Involve your sales force via mobile
Late payments have a direct impact on customer relations… and therefore on sales. Yet sales teams are all too often disconnected from the customer.
With the Aston Cash Collection mobile application, your sales representatives become key players in the collection process:
- They see the customer score before an appointment
- They can notify a dispute or validate an instalment plan online.
- They anticipate blockages that could jeopardize an order
Your sales force becomes your cash ally, without expanding your workforce or adding to your processes.
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Centralize customer responses in a single tool
Between reminders sent by email, replies arriving in Outlook, internal copies, manual tasks… the loss of information is a scourge.
Aston Cash Collection offers an “Email & SMS Reply” module that centralizes all customer responses in the corresponding customer file:
- Instant access to exchange history
- Avoid duplicate reminders
- Trigger an action plan faster: regularization, rescheduling, litigation
Less scattered, more visible, faster.
Set up a customer portal to facilitate payment
Fast payment is often simple payment simple. That’s why Aston Cash Collection is making a personalized customer portalavailable 24 hours a day:
- View invoices
- Payment by credit card or bank transfer in 1 click
- Sending a message or receipt
No more excuses like “I didn’t receive the invoice” or “I can’t find the IBAN”.
Settlements become fluid, fast and traceable.
Bonus: Measure, analyze, improve
You can only improve what you can measure. The Aston Cash Collection platform offers dynamic dashboards and automated reports for effective management :
- Number of reminders issued
- Response rate
- DSO trend (actual/forecast)
- Litigation rate
- Total collections vs. targets
In just a few clicks, you can identify areas for improvement, detect sensitive customers, refine your scenarios and share clear KPIs with your management.
the right tool is worth two extra managers
It’s no myth. On average, companies equipped with Aston Cash Collection find :
- 25 to 35% less DSO
- 15-20% more cash receipts
- 40% fewer disputes
Without a single recruitment.
At a time when every euro counts, when every day of DSO saved is a cash flow victory, investing in an intelligent, collaborative collection tool is no longer a luxury, but a matter of course.
Aston AI provides you with the means to take concrete action, starting today.