Cash flow and working capital optimization for companies, Aston AI and Redbridge

Aston iTF’s contribution to the Redbridge Debt & Treasury Advisory study

Cash culture, supplier payment times, customer payment times, digitization of processes, innovative financing, factoring, reverse factoring… there are many issues to master in order to optimize working capital requirements.

Redbridge Debt & Treasury Advisory has published a very interesting study on optimizing companies’ working capital. Aston iTF had the opportunity to testify. This study details the links between treasury and purchasing, sales, sales administration and credit management functions within major groups.

Consulting firm Redbridge claims that 70% of large companies surveyed use bank overdrafts to finance their WCR.

For Aston iTF’s Marketing & Sales Manager, “companies large and small are faced with two challenges: toinnovate thanks to digital technology in order to remain competitive, and to find the cash to finance this transformation”. “In the face of these necessities, optimizing working capital and cash culture play a strategic role”, he adds.

Aston ITF offers a platform designed to facilitate collection recovery, customer risk management and factoring of trade receivables.

Companies ask us to automate the cash collection process, to do things better and faster, and to analyze performance and anticipate customer risk. Thanks to Big Data and AI, we can intelligently automate tasks, provide real-time business dashboards at every level of the company, and analyze customer payment behavior to adapt dunning accordingly,” explains Théo . According to Aston iTF, it is possible to reduce manual tasks by 60-80% and cut collection times by more than 20%.

The rest of the study is available here .

IN SUMMARY

  • Interactions between the supplier cycle and the treasury function
  • Interactions between the customer cycle and the treasury function
  • How do companies finance their WCR?
  • Technological solutions for optimizing working capital?
  • Factoring: competitive dynamics increasingly favourable to companies

AS WELL AS THE VIEWS OF :

  • Pierre Pelouzet, Corporate Ombudsman, on the challenges of customer-supplier relations
  • Laurent Lestienne, Adeo’s Head of Treasury and Financing, on cross-functional working capital projects
Aston AI: From Order to Cash

Founded in 2011, ASTON AI, voted Fintech of the Year 2015, has revolutionized the receivables management market in ten years by offering a high-performance, simple, comprehensive and innovative platform. ASTON AI’s platforms benefit from 10 years of continuous technological development and an in-house R&D department dedicated to digital services.

You may also be interested in these articles...

Customer Portal
Software & automation

The Customer Portal: Effective and Diplomatic Follow-Up

Debt collection is no longer just about sending reminders. Companies are now looking for solutions that can streamline communication with their customers while speeding up payment collection. With theAston AI Cash Collection customer portal, every payment reminder becomes an opportunity to provide a simple, secure, and transparent service. Accessible directly

360° View of the Customer Service Desk
Credit management & scoring

360° View of the Customer Account: Consolidating Collections, Credit Management, and DSO on a Global Scale

For international groups, accounts receivable are often spread across multiple subsidiaries, multiple ERP systems, multiple currencies, and multiple countries. This fragmentation complicates the work of credit management, collections, and finance teams. As a result, it becomes difficult to gain a comprehensive view of accounts receivable and to effectively manage financial

Container stars

Software that takes care of all your reminders

“Very functional software that manages thousands of reminders automatically according to established scenarios.”


Laurent G. (FR) – Jan. 3 2025

Container stars

ASTON AI An ever-reactive team

“Aston is responsive when problems are encountered, when evolution requests are made or when special help is needed.”

Nathalie Perrin (FR) – Jan. 6 2025

👉 See all reviews on our Trustpilot profile: Aston AI – Trustpilot

 

Container stars

Customer Reviews -Trustpilot – Aston AI

⭐ Average ASTON AI customer review: 4.3 / 5 – Excellent

👉 See all reviews on our Trustpilot profile: Aston AI – Trustpilot

Container stars

Satisfied with ASTON AI customer workstation dunning platform

“An easy-to-implement solution with rapid cash flow gains.

Support is available and responsive. Regular additions of new functionalities bring more possibilities to dunning management and customer analysis, without complicating the user’s work.

Fabrice GINANE. Credit Manager. Abysse corp.
Container stars

High-performance collection software and exceptional customer service!

“We have just implemented the ASTON AI solution and are very satisfied with the quality of their collection software. The interface is intuitive and easy for team members to learn. The quality of their customer service is outstanding: responsive and attentive, they support us every step of the way, and their advice is invaluable in optimizing our processes.We highly recommend ASTON AI to any company looking to improve its collection management performance. “

Start People Credit Manager ETI 1.5 billion Euros sales May 15, 2025
Container stars

A must! ASTON AI Cash Collection credit management software

“Aston AI is the really indispensable tool for collections, for its ergonomics, its fluidity, this tool is really very reliable, the DSO is significantly improved.
Support is always available, a top team. “

BUFAB. Christophe Reynaud. Credit Manager. Member of AFDCC. September 03, 2025
Container stars

A reminder software essential to everyday life

“I use Aston every day, for me it is essential in managing customer reminders, extremely easy to use. I recommend it.”
Sylvia Delale (FR) – Jan. 8 2024

Container stars

ASTON AI fast, efficient support

“ASTON AI Cash collection

Fast, efficient customer service!”
Nadine (FR) – Dec. 30 2024

Container stars

Software to optimize DSO

“Aston AI allows me to send out reminders to customers who are behind with their payments. The solution is quite practical. You can personalize your reminder messages. Recently, I’ve been looking to optimize my DSO and this solution is just right for me. I recommend it.“
Louis du Pré (FR) – March 15, 2025

Container stars

Comprehensive, time-saving order-to-cash platform

“Easy to use and very complete platform. Saves a lot of time for follow-up and reminders. Technical support very responsive and ready to find solutions for its customers. Really recommend.”
Sacha (FR) – Dec. 27 2024

Container stars

Fluid, easy-to-use software

“I find Aston AI very fluid, after the training it’s easy to get the hang of. If we need improvements, the development department and Julien are very responsive.”
Margot Kuntz (FR) – Dec. 20 2024

Container stars

Excellent collection software platform

“Excellent product for tracking collections. Promise kept by very responsive customer service.”
Customer (FR) – Dec. 20 2024

Container stars

Efficient, scalable customer reminder software

“Aston AI gives us a dedicated and efficient Credit Management tool. It’s easy to access and use. The Aston AI team is responsive to our needs. Evolutions have been carried out, which is a real plus.”


Annabelle Pain (FR) – Dec. 30 2024

Aston AI