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Mis à jour le 15 October 2026

Automated Follow-Up Software: Why and How to Choose It?

Today, around 50% of companies manage their receivables manually. Isn't this paradoxical, when you consider that accounts receivable generates the lion's share of cash flow? Within a company, it's common to work with tools that help manage day-to-day operations.
Customer follow-up and collection
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Debt collection and the implementation of automatic dunning software are two major issues for most companies. Today, around 50% of companies manage their outstanding receivables manually. Isn’t this paradoxical, when you consider that accounts receivable generates the lion’s share of cash flow? Within a company, it is common practice to work with management tools for day-to-day operations. The use of CRMs and ERPs is becoming increasingly common. Why not start using automatic customer reminder software? By going digital, credit managers can automate all their time-consuming, repetitive tasks. This frees up their time to work on more strategic issues. What better way to have a greater impact within the company? Pourquoi utiliser un logiciel de relance automatique

According to PayStream Advisors, collection teams spend 30% of their time creating priority lists of customers to contact, and finding their contact details. Generating cash faster, anticipating the risk of delays and avoiding non-payment are the challenges facing credit managers.

Thanks to customer reminder software, you can take preventive action. This is one of the keys to saving time. By being better organized thanks to the automation of actions that can be automated (intelligent pre-reminders based on good payers, small amounts, etc.), the credit manager will see a reduction in the DSO of his customers. Using customer reminder software is also an opportunity to improve communication between sales and collection teams, making it easier to follow up on reminders and disputes. It allows you to centralize information in one place, with 1-click access to pdf invoices, customer information and e-mail exchanges. This is an advantage for the credit manager in managing his day-to-day work. It’s also a benefit for sales staff, who can improve their customer relations.

How to choose your automatic dunning software?

It’s essential to study the market carefully before choosing your customer dunning software. In fact, there are many different offers on the market. You have to ask yourself “what makes sense in my business? Perhaps reminder software that combines intelligent scoring with a personalized scenario will be more relevant. Being able to segment a customer portfolio according to common characteristics will enable you to write convincing e-mails. It is therefore essential to be able to equip yourself with reminder software, which will be even more effective if combined with a prevention module fed by business dashboards.

This automatic dunning software should also offer a solution for managing disputes, which are responsible for over 35% of older invoices. Good traceability and a good collaborative workflow around disputes will enable better dispute resolution and faster cash collection.

Based on information on outstanding receivables, the collection solution can also offer you real-time analysis and scoring of your customers’ payment behavior. Not only based on your customer’s financial health, but also on their payment behavior towards you. This scoring, linked to pre-defined reminder scenarios, will enable you to always follow up on the customer’s actual payment behavior.

What are the benefits of using automatic dunning software?

The daily use of automatic customer reminder software is not a replacement for your current team or tools. It will manage some of the actions that can be automated. Credit managers have a real role to play. They need to be able to free up their time to help sales people and work on a strategy for optimizing customer receivables.

More and more people are talking about a cash or order-to-cash culture. The number 1 objective of companies is to increase sales and be able to invest in order to be more competitive. One solution is to get customers to pay as quickly as possible. So why wait until tomorrow to invest in dunning software?

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See also: What Good Debt Collection Software Should Really Do.

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Founded in 2011, ASTON AI, voted Fintech of the Year 2015, has revolutionized the receivables management market in ten years by offering a high-performance, simple, comprehensive and innovative platform. ASTON AI’s platforms benefit from 10 years of continuous technological development and an in-house R&D department dedicated to digital services.

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