The role of the Customer Success Manager, a new and evolving profession

ASTON iTF collection software for credit managers is probably not familiar to you. This new profession, which originated on the other side of the Atlantic, is gradually beginning to develop in Europe, particularly in SaaS and IT companies.

ASTON iTF collection software for credit managers is probably not familiar to you. This new profession, which originated on the other side of the Atlantic, is gradually beginning to develop in Europe, particularly in SaaS and IT companies.

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1632818692800{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][button size=”large” target=”_self” hover_type=”default” text_align=”center” text=”1-month free trial, try it out!” link=”/essai-gratuit/” color=”#0a0a0a” background_color=”#e5aa16″ hover_color=”#ffffff”][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” padding_bottom=”20px” css=”.vc_custom_1632819537063{padding-bottom: 40px !important;}”][vc_column][gravityform id=”2″ title=”true” description=”true” ajax=”false”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1632822208115{padding-top: 60px !important;padding-bottom: 60px !important;}”]The Aston iTF Cash Collection platform is asoftware as a service ( SaaS) credit management and collection solution. The software is used internally by account managers, accountants and/or credit managers in SMEs, ETIs, major accounts and multinationals. ASTON iTF is a Fintech capitalizing on Cloud, Big Data and AI technologies.

The platform’s aim is to enable users to get rid of time-consuming administrative tasks that add no value, so that they can concentrate on handling disputes and difficult customers or those with payment difficulties.

By automating 80% of tasks, the credit manager can reduce overdue receivables by 50%, speed up the collection of trade receivables, and reduce costs.accelerate collection of trade receivables, reduce financial risk, and preserve and maximize the company’s cash flow.

The platform offers many other advantages for reducing DSO(days sales outstanding ) to optimize WCR (working capital requirement):

  • intelligent automation of collection actions,
  • dashboards with customized indicators simplifyanalysis of collectionperformance , and help identify receivables that need to be prioritized,
  • behavioral scoring based on customers’ payment habits is analyzed in real time, enablingrisk anticipation

 

Good to know:

  • immediately available online, 1-month free trial at no cost or obligation.
  • This collection software offers perfect interoperability with accounting systems (SAP, Sage, Cegid, etc.). It is also available as a simple excel file.
  • No more it integration, no more set-up delays!

The Customer Success Manager generally works in the after-sales area, helping to ensure that our software and technologies are used correctly. This is a key position with a wide range of missions.

His role is to take care of the after-sales part with the customer. His main mission is to build customer loyalty and develop the company’s customer base. He or she must also support the company’s customers in their use of the software and installation. In other words, the Customer Success Manager must be able to provide comprehensive, long-term support.

New tools for new challenges

ASTON iTF collection software for credit managers reminds 250,000 companies daily and manages more than €5 billion in flows. On average, our solution enables us to automate 80% of collection actions and reduce overdue receivables by 50%.

“Today, the Cloud is becoming more and more widespread in our companies, and a SaaS business tool is rapidly operational and can evolve. The main difficulty lies in using the platform. In this respect, I work with ASTON iTF to support credit managers and CFOs in optimizing the management of their accounts receivable and the recovery of their accounts receivable”, says Aston iTF’s CSM.

The CSM’s days are punctuated by a variety of missions. Its interactions with the various divisions require a wide range of skills:

  • On the technical side, it’s important to have a good grasp of modern technologies. You need to have a good understanding of how the company’s solution/product works, and how it is gradually evolving.
  • You also need to have a flair for sales, to be able to spot opportunities when a customer wants to upsell, for example, and to understand the customer’s life cycle.
  • The Customer Success Manager is aimed at all types of environment and at people with varying degrees of familiarity with technical language. Excellent communication skills are essential. You need to be able to adapt to different people and work as part of a team.
  • If your company is looking to expand internationally, fluency in the target languages will be a real plus!
  • Finally, this is a job where multi-tasking is important. It allows you to touch everything. But it also involves a lot of responsibility.So you need to be very organized!

Our Customer Success Manager talks about her job at Aston iTF :

“The best collection and credit management software is the one you really master!”

I’m responsible for implementing the Aston ITF collection software at customer sites and improving its use throughout the life of the contract. In addition, the platform’s business orientation involves monitoring the practices, objectives and needs of credit managers, CFOs and collection managers.

With a strong background in collections and credit management, my previous experience has enabled me to set up dematerialization and automation tools for corporate finance teams.

Because I’m in the business, it’s easier for me to understand our customers’ expectations and offer them practical, effective solutions.

As always, the difficulties are mainly linked to change management, organization and methods for dealing with the customer workstation – as well as sorting out the technical and functional aspects – the adoption of the platform by users is essential, and all the efforts of the Customer Success team are focused on this.

As you can see, experience makes the position a dominant asset for companies in their dealings with customers. The “Customer Success Manager” thus becomes the guarantor of a successful customer experience!

Credit manager why collection software


Customer testimonials:

BUFAB

SALVIA

LORIAL

Aston AI order to cash

Founded in 2011, ASTON AI, voted Fintech of the Year 2015, has revolutionized the receivables management market in ten years by offering a high-performance, simple, comprehensive and innovative platform. ASTON AI’s platforms benefit from 10 years of continuous technological development and an in-house R&D department dedicated to digital services.

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